MELISSA KERR.
Design leadership rooted in strategy, culture, and craft
Hi! I’m Melissa Kerr, a design leader with over 15 years of experience creating impactful digital experiences and high-performing teams. I bring a human-centered, systems-minded approach to leadership—balancing design craft, strategic thinking, and inclusive team culture.
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From shipping award-winning products to scaling UX teams, I’ve worked across industries to help organizations design with intention—and lead with clarity. I’m passionate about creating environments where creativity thrives, collaboration is real, and design drives business forward.
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Currently, I'm focused on growing design maturity inside organizations, mentoring emerging leaders, and exploring the intersection of design, leadership, and culture.
PORTFOLIO
DESIGN & CASE STUDIES
Senior Roles & Impact
VF Corporation, 2020 - Present
Sr. UX Manager
principal ux designer
sr ux designer
ux designer
Blndspt Consulting, 2018 - 2020
art director
product designer
I’ve led high-impact design initiatives spanning digital products and real-world experiences. I’ve helped shape design at both strategic and executional levels while being the Product Owner and Art Director for the Team USA Olympic app redesign.
My work here also includes directing UX for Frontier Airlines’ new kiosk & dashboard web software, leading contextual research at Denver International Airport, and collaborating closely with engineers to deliver intuitive, user-centered solutions.
Along the way, I’ve fostered strong team culture through intentional collaboration and meaningful team-building—both in and out of the office.
As a senior UX leader at VF Corporation, I lead cross-brand digital initiatives that drive both user impact and business growth. I co-lead a North American Experience Optimization program for brands like The North Face®, Vans®, and Timberland®, delivering revenue-generating improvements across their digital platforms. I also oversee UX priorities for emerging brands, ensuring each experience aligns with user needs and brand vision.
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My role also includes managing a team of UX designers, creating & maintaining global design system consistency across eleven brands, and navigating complex platform migrations with strategic oversight.
Simpleview, Inc, 2012 - 2017
sr interactive designer
The University of Arizona,
The Institute of the Environment, 2009 - 2012
I managed tourism-focused digital projects that consistently met year-over-year goals while strengthening client relationships. As a key contributor to the award-winning Visit Norway website, I helped deliver a standout user experience.
One of my proudest accomplishments was leading a shift toward deeper collaboration between engineering and creative teams—bridging gaps, improving communication, and fostering mutual understanding that elevated the quality of our work.
Sr graphic designer
I led a cross-functional team to elevate institutional visibility and achieve key marketing goals. Highlights include launching a campus-wide photography competition to boost engagement, establishing the university’s social media presence, and managing integrated campaigns across departments.
I also developed the visual identity and oversaw marketing for the 2012 International Climate Change Conference, bringing global attention to the event.
Southwest University of Visual Arts, 2009
ADJUNCT FACULTY
As an Adjunct Faculty member at Southwest University of Visual Arts, I taught Grid Layout and Color Theory to undergraduate design students, for two semesters. My approach focused on bridging foundational design principles with real-world application, helping students build strong visual communication skills.
I led intimate classes of around 15 -20 students, fostering hands-on learning, thoughtful critique, and creative growth.